He’s not called “The Most Feared Man on the Hill” for nothing.
So here’s how, by aggressively pushing back over a $2,500 donation from one franchisee of an international fast food chain, one pissed off gay man got sexual orientation and gender identity added to the entire company’s employment policy. Said company sent a letter to over 30,000 owners in 85 countries explaining the new policy. What’s more, the offending franchisee was chastised for violating policy regarding use of the brand name, and subsequently has requested that the donation be refunded by the Yes on 8 campaign.
Tell us how it’s done, Mike. (So easy you won’t believe it — although it helps to have scary WaPo-generated nickname to throw around.)
I was reading through the Human Rights Campaign’s list of companies that gave to Yes on 8, the California referendum that removed marriage equality from the state’s constitution. When I saw a franchisee of an international company gave $2,500 to opponents of equality, I immediately knew I would require someone at the company’s world HQ to address this. Or, I would.
So, after a few discussions, I informed the company’s spokesperson that they had until today to take the following three actions:
1) Repudiate the franchisee’s gift
2) Make a gift in the same amount to an organization fighting for true equality
3) Immediately add sexual orientation and gender identity to the corporation’s non-discrimination policy.
Some thought this was a misplaced target in the overall campaign. I was one of them. It was one stupid franchisee among 30,000. But Mike is smarter than me, and more motivated to take no prisoners:
Some have asked if I have been too harsh. It’s an easy one to answer. “Harsh?” Are you kidding me? Let me tell you about harsh. This is a civil war waged upon free and just people by those who seek to control them. In 1776 the punishment for such treatment was not a boycott. Those objections came at the end of a bayonet. Thank goodness times have changed.
[…] Luckily, we have a weapon far more powerful than the end of a gun. We have a handle, a handle on a spigot of money. Mess with the gays and watch the “pink wrath” slowly twist the spigot until they’re at the table begging for forgiveness. (see: Coors, Ford, Microsoft, et al.)
Read the story at Page Q — and patronize your local Subway!