BusinessWeek discovers blogging

This is hilarious:
Blogs Will Change Your Business

..wherein you will learn such important points as “[…]we’re going to take you into the world of blogs by delivering this story — call it Blogs 101 for businesses — in the style of a blog. We’re even sprinkling it with links. These are underlined words that, when clicked, carry readers of this story’s online version to another Web page. […]

and so on. I will give the writer credit for at least making one critical point:

But one thing is clear: Companies over the past few centuries have gotten used to shaping their message. Now they’re losing control of it.

Couldn’t be happier about that, myself.