Shopdropping

PeopleProducts123 — an arty, non-aggressive anti-consumerism project from the Anti-Advertising Agency —

… reconnects labor and products through improved packaging which features images and stories about the workers who make them. This improved packaging is placed in stores using a technique called shopdropping, the opposite of shoplifting, in which items are clandestinely left in retail environments.

h/t to Margaret's Wanderings, a great blog I just discovered by doing a search on Laura Love fans at Blogger.